More than a store…

Sister & Brother, Heidi & Corey Ruda team up to bring you a new fashion retail store in the historic La Plaza in downtown Palm Springs.

Located in the
Historic La Plaza

Completed in 1936 and designed by famed architect Harry Williams, La Plaza was the first of its kind in outdoor shopping centers. Today La Plaza offers a diverse blend of shopping, dining and recreational opportunities along Palm Canyon Drive, Indian Canyon Drive and Arenas Road.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!

THE HEAT IS ON

ruda120 Kicks Off Summer with LARRY ATELLO hosting “Larry Atello’s Playlist” An Afternoon of Songs and Games Play Win Sip and Shop! Saturday June 22 2 – 4

For the Coolest Guy!

for the coolest guy! he doesn’t need anything this father’s day… give him what he wants! 50% off at

Awesome Urban Aussie Wear

ruda120 featuring Urban ChicandTropical Sensuality Australian DesignForA Life In Balance See you at ruda 120! 120 La PlazaDowntown Palm Springs

Our First Ever Storewide Sale

50% Off Almost Everything! Clothing Accessories Art & Design Apothecary For Men and Women See you there!

BE INSPIRED

NOW FEATURING AN EXCITING NEW CLOTHING LINE BEAUTIFUL COLORS SIGNATURE HAND DYES INCREDIBLY SOFT FABRICS FROM VENICE BEACH

Your First Love

Celebrate Mother’s Day With the Perfect Gift! ruda120 Beautiful Spring Clothing and Accessories Gemstone Water Bottles CBD Creams and Oils Voyage et Cie Fragrances and More Happy Mother’s Day! 120 La Plaza Downtown Palm Springs

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs