More than a store…

Sister & Brother,  Heidi & Corey Ruda team up to bring you a new fashion retail store in the historic La Plaza in downtown Palm Springs.

Located in the
Historic La Plaza

Completed in 1936 and designed by famed architect Harry Williams, La Plaza was the first of its kind in outdoor shopping centers. Today La Plaza offers a diverse blend of shopping, dining and recreational opportunities along Palm Canyon Drive, Indian Canyon Drive and Arenas Road.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!

BE INSPIRED

NOW FEATURING AN EXCITING NEW CLOTHING LINE BEAUTIFUL COLORS  SIGNATURE HAND DYES  INCREDIBLY SOFT FABRICS  FROM VENICE BEACH

Your First Love

Celebrate Mother’s Day With the Perfect Gift! ruda120 Beautiful Spring Clothing and Accessories Gemstone Water Bottles CBD Creams and Oils Voyage et Cie Fragrances and More Happy Mother’s Day! 120 La Plaza Downtown Palm Springs  

Rowan Hotel Pop-Up!

Hosting a Pop-Up! Rowan Hotel Lobby 100 West Tahquitz Canyon Way Palm Springs May 4 – 5 10am – 4pm A Sampling of New Spring Fashions All Natural Environmentally Safe Sunscreen Products Gemstone Water Bottles Art and Photography Stop By On Your Way To The Rooftop Pool...

Palm Springs’ 30th Annual White Party!

Celebrate the Rites of Spring at Palm Springs’ 30th Annual White Party! April 26 - 29 The Biggest Gay Dance and Music Festival on the Planet Pool Parties, Dance Parties, DJs, and Live Performances ruda120 has the perfect Swimwear, Playwear and Partywear And Lots of...

THE STAGECOACH FESTIVAL RIDES AGAIN!

California’s Biggest Country Music Festival April 26 - 28 ruda120 Cool clothing for guys and ladies Now Featuring Western Art (Photo Above Signed & Numbered) Vintage Rock & Roll Graphics and Photography Lucky Bastard All Natural Sunscreen Products Cannabis...

Pop Up Palm Springs – Tuesday, April 16, 2019

Pop Up Palm Springs is a brand new event taking place on the Tuesday between Coachella Festival Weekends.   Main Street Palm Springs, the association of Uptown and Downtown Palm Springs businesses invites local businesses to host an on-site special event....

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs

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