More than a store…

Sister & Brother,  Heidi & Corey Ruda team up to bring you a new fashion retail store in downtown Palm Springs.

Located in the
Hotel Zoso

Hotel Zoso is ideally located in the epicenter of Palm Springs. Park your car and enjoy strolling to the city’s restaurants, shops, galleries and live entertainment.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!

Holiday Must Haves: The Psycho Bunny Polo and Sleeveless Hoodie

When Corey Ruda Store Director and Menswear Buyer selected brands for our store, his goal was a distinct collection of apparel that captured the look and feel of our comfortable desert lifestyle.  Psycho Bunny personifies this for men. The brand is hip, fun and fits...

Holiday Hot Item Alert: The Poncho

Beyond just a jacket, ponchos are a new female favorite for comfort and style.  Our clients have loved our UGG Charlynne Poncho.  Pair with your favorite jeans or legging, the ladies have loved the "insta- style effect".  Cozy and oh so chic, you'll keep reaching for...

Let’s Get Comfortable… Loungewear We Love!)

Still shopping for gifts for your loved ones and yourself? (We give you permission to spoil yourself😉) Check out our Electric + Rose or Sol Angeles loungewear and activewear for women and Psycho Bunny or Faherty for men. Stylish and comfortable co exist... Gone are...

Palm Springs Festival of Lights Parade | Join Us for Free Cocoa & Cookies this Saturday

Join ruda 120, the Hidden Gem of Palm Springs, for free coffee, hot cocoa, cookies, and shopping before and after the Palm Springs Festival of Lights Parade this Saturday

‘The Hidden Gem Of Palm Springs’: Celebrating ruda120 | Small Business Saturday |Shop Small

The holiday hustle and bustle is in full swing. Have you started your holiday shopping yet? I know…can you believe it’s here!

ruda 120 is ready to assist with your list. This week it’s Small Business Saturday. A day in which people nationwide will come out to support small businesses. ruda 120 launched in October of 2018 with a vision to be a unique retail experience in which personal service coupled with customer care is priority number one.

Pop Up Celebration

wine & cheese Friday, Nov 1st 3-8 gear, supplies, gifts 15% off clothing and accessories

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs