When Corey Ruda Store Director and Menswear Buyer selected brands for our store, his goal was a distinct collection of apparel that captured the look and feel of our comfortable desert lifestyle.  Psycho Bunny personifies this for men. The brand is hip, fun and fits...

Beyond just a jacket, ponchos are a new female favorite for comfort and style.  Our clients have loved our UGG Charlynne Poncho.  Pair with your favorite jeans or legging, the ladies have loved the "insta- style effect".  Cozy and oh so chic, you'll keep reaching for...

Still shopping for gifts for your loved ones and yourself? (We give you permission to spoil yourself😉) Check out our Electric + Rose or Sol Angeles loungewear and activewear for women and Psycho Bunny or Faherty for men. Stylish and comfortable co exist... Gone are...

Join ruda 120, the Hidden Gem of Palm Springs, for free coffee, hot cocoa, cookies, and shopping before and after the Palm Springs Festival of Lights Parade this Saturday

The holiday hustle and bustle is in full swing. Have you started your holiday shopping yet? I know…can you believe it’s here!

ruda 120 is ready to assist with your list. This week it’s Small Business Saturday. A day in which people nationwide will come out to support small businesses. ruda 120 launched in October of 2018 with a vision to be a unique retail experience in which personal service coupled with customer care is priority number one.

wine & cheese Friday, Nov 1st 3-8 gear, supplies, gifts 15% off clothing and accessories