More than a store…

Sister & Brother,  Heidi & Corey Ruda team up to bring you a new fashion retail store in the historic La Plaza in downtown Palm Springs.

Located in the
Historic La Plaza

Completed in 1936 and designed by famed architect Harry Williams, La Plaza was the first of its kind in outdoor shopping centers. Today La Plaza offers a diverse blend of shopping, dining and recreational opportunities along Palm Canyon Drive, Indian Canyon Drive and Arenas Road.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!

Palm Springs’ 30th Annual White Party!

Celebrate the Rites of Spring at Palm Springs’ 30th Annual White Party! April 26 - 29 The Biggest Gay Dance and Music Festival on the Planet Pool Parties, Dance Parties, DJs, and Live Performances ruda120 has the perfect Swimwear, Playwear and Partywear And Lots of...


California’s Biggest Country Music Festival April 26 - 28 ruda120 Cool clothing for guys and ladies Now Featuring Western Art (Photo Above Signed & Numbered) Vintage Rock & Roll Graphics and Photography Lucky Bastard All Natural Sunscreen Products Cannabis...

Pop Up Palm Springs – Tuesday, April 16, 2019

Pop Up Palm Springs is a brand new event taking place on the Tuesday between Coachella Festival Weekends.   Main Street Palm Springs, the association of Uptown and Downtown Palm Springs businesses invites local businesses to host an on-site special event....

Everything you need for Coachella

Everything you need to rock the desert and beyondSpring arrivals from the labels you loveAll natural CBD creams and oilsElegant glass cannabis essentials (travel sizes available)Gemstone water bottlesAll natural, environmentally safe SPF30 sunscreensSmall batch whole...


The LPGA golf tournament, known as ‘The Dinah Shore’, has been played on the Dinah Shore Tournament course at Mission Hills since 1972. This Palm Springs Women’s Weekend draws the best players in the world and their amazing tribe of fans for a cool $2 million purse....

Nathan Allen Trunk Show

Nathan Allen is a popular Palm Springs artist who takes a light, modern approach to home decor, furniture and apparel. Selections of his recent works are on display and available for purchase at ruda120, kicking off with a trunk show and launch party Saturday, March...

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs

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