More than a store…

Sister & Brother,  Heidi & Corey Ruda team up to bring you a new fashion retail store in downtown Palm Springs.

Located in the
Hotel Zoso

Hotel Zoso is ideally located in the epicenter of Palm Springs. Park your car and enjoy strolling to the city’s restaurants, shops, galleries and live entertainment.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!

Palm Springs Festival of Lights Parade | Join Us for Free Cocoa & Cookies this Saturday

Join ruda 120, the Hidden Gem of Palm Springs, for free coffee, hot cocoa, cookies, and shopping before and after the Palm Springs Festival of Lights Parade this Saturday

‘The Hidden Gem Of Palm Springs’: Celebrating ruda120 | Small Business Saturday |Shop Small

The holiday hustle and bustle is in full swing. Have you started your holiday shopping yet? I know…can you believe it’s here!

ruda 120 is ready to assist with your list. This week it’s Small Business Saturday. A day in which people nationwide will come out to support small businesses. ruda 120 launched in October of 2018 with a vision to be a unique retail experience in which personal service coupled with customer care is priority number one.

Pop Up Celebration

wine & cheese Friday, Nov 1st 3-8 gear, supplies, gifts 15% off clothing and accessories

Fall in Love

  NEW FALL ARRIVALS     ELECTRIC & ROSE   SOL ANGELES   PSYCHO BUNNY   UGG   NEW PRODUCTS FROM SAGELY NATURALS          

THE HEAT IS ON

ruda120 Kicks Off Summer with LARRY ATELLO hosting “Larry Atello’s Playlist” An Afternoon of Songs and Games Play Win Sip and Shop! Saturday June 22 2 – 4

For the Coolest Guy!

for the coolest guy! he doesn’t need anything this father’s day… give him what he wants! 50% off at

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs