More than a store…

A new fashion retail store in the historic La Plaza in downtown Palm Springs.

Located in the
Historic La Plaza

Completed in 1936 and designed by famed architect Harry Williams, La Plaza was the first of its kind in outdoor shopping centers. Today La Plaza offers a diverse blend of shopping, dining and recreational opportunities along Palm Canyon Drive, Indian Canyon Drive and Arenas Road.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!


No city offers the allure of Midcentury Modern Design quite like Palm Springs. From February 14th thru 24th, more than 100,000 visitors will embrace our city to take in the sights and experience the events. Our store, ruda120, was created by a leading interior design...

Adu Jahmal Pop Up Gallery

We had the incredible artist, Adu Jahmal bring some fantastic works from his Las Vegas gallery. All work is available through ruda120. Adu also welcomes custom requests. Please contact ruda120 with inquiries. Check out the event in the gallery below...

ruda120 is now featuring rare Rock & Roll graphics

ruda120 announces an offering of iconic imagery created by legendary California artists. The primary contributor for our initial collection features artist and photographer Tom Wilkes, creator of over 250 classic album covers for The Beatles, Rolling Stones, Neil...


Soon, the world’s greatest golfers will be teeing it up at the 60th Annual Desert Classic Golf Tournament, January 17-20. It’s Coachella Valley’s major sporting event, featuring on-course hospitality venues and a concert with Sammy Hagar & the Circle and Bad...


Happy New Year everyone! If you haven’t heard of us yet, we’re a new Palm Springs lifestyle shop at 120 La Plaza, featuring a thoughtfully curated selection of women’s and men’s fashion, accessories, art and design in the heart of downtown. We also carry a beautiful...

ruda120 Ribbon Cutting

And, it’s official! ✂️ Thank you, Palm Springs Chamber of Commerce for the warm welcome and Ribbon Cutting. We had a blast and were so happy to share the excitement of our Grand Opening with everyone that joined - friends, family, Palm Springs staff, and La Plaza...

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs