More than a store…

Sister & Brother,  Heidi & Corey Ruda team up to bring you a new fashion retail store in the historic La Plaza in downtown Palm Springs.

Located in the
Hotel Zoso

Hotel Zoso is ideally located in the epicenter of Palm Springs. Park your car and enjoy strolling to the city’s restaurants, shops, galleries and live entertainment.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!

Fall in Love

  NEW FALL ARRIVALS     ELECTRIC & ROSE   SOL ANGELES   PSYCHO BUNNY   UGG   NEW PRODUCTS FROM SAGELY NATURALS          

THE HEAT IS ON

ruda120 Kicks Off Summer with LARRY ATELLO hosting “Larry Atello’s Playlist” An Afternoon of Songs and Games Play Win Sip and Shop! Saturday June 22 2 – 4

For the Coolest Guy!

for the coolest guy! he doesn’t need anything this father’s day… give him what he wants! 50% off at

Awesome Urban Aussie Wear

ruda120 featuring   Urban ChicandTropical Sensuality Australian DesignForA Life In Balance See you at ruda 120! 120 La PlazaDowntown Palm Springs

Our First Ever Storewide Sale

50% Off Almost Everything! Clothing Accessories Art & Design Apothecary For Men and Women    See you there!  

BE INSPIRED

NOW FEATURING AN EXCITING NEW CLOTHING LINE BEAUTIFUL COLORS  SIGNATURE HAND DYES  INCREDIBLY SOFT FABRICS  FROM VENICE BEACH

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs