Our story and inspiration for opening ruda120
What makes us special?
Our space was designed by Palm Springs’ visionaries, H3K, who brought this town to life in a whole new way.
A place where your eyes can play…
Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!
We’ve been asked, “What’s the 120?”
- Is that how much you weigh now?
- How much each item costs?
- Your address?
- Thread count?
- Miles away from LA?
- Hours you’ve been awake?
- MPH I need to drive to make it to your opening?