Our Top Lines

Exclusive brands found only at ruda120

The highest quality casual clothing for life’s great moments.

Stand out from the crowd, be yourself! Be casual or elegant- always look cool.

Redefines the classics with inimitable wit and peerless quality, giving tradition an updated edge.

Ruda120 carries a unique collection of clothing not found anywhere else in downtown Palm Springs. Come check us out!

For each item sold, FOR BETTER NOT WORSE gives a bag of groceries to a child in
need in the US.

A coastal classic, the UGG Brand is a symbol of relaxed Southern California culture.


Bill Daniel
Artist, Writer, Designer


Career Madman, and award winning Art Director is now showing his highly praised, spontaneous single stroke art at ruda120 in Palm Springs,California

City Heart

Desert Soul

a thoughtfully curated collection

women’s and men’s fashion

accessories art design

in the heart of palm springs